Strategic Marketing Advisors: Professional Consultants With Proven Track Records 

If you’re like many of our visitors, you’re an entrepreneur, small to medium-sized business owner or manager, non-profit employee, service professional, marketing director or manager, business student or someone starting (or considering) their own business.

But most importantly, you're looking for answers you can trust from qualified professionals who can help you solve your most pressing marketing challenges and ensure that they remain solved. 

Making Your Business Prosper... We Call It Doing Our Job

Consider this: A recent US Department of Commerce study concluded that 62% of all American businesses - regardless of size - fail within the first six years. Moreover, 40% of small companies go under before their first year anniversary and 80% of first-year survivors never make it to their fifth anniversary!

These grim statistics confirm what most business people already know: it's tough out there.  But why do so many great companies with innovative products and services fail so frequently? 

And after many years of exploring the possible answers to this question, we've learned that most companies  do not fail due to any one catastrophic event. Rather, they fail because lots of seemingly small errors are made over an extended period of time and, when combined together they spell disaster. What's more, the root cause of these mistakes begins with the mindsets of the companies' owners, founders, and executives. In other words, it all starts in the head! 

Simply put, your philosophies, or "truths" influence your attitudes. Your attitudes influence your decisions. Your decisions influence your actions. And your actions create your results. If you start off on the wrong foot, you're sunk. For example, successful business people recognize that...

• First-rate marketing is the only leverage they have for growing a healthy business – and all for-profit companies are marketing companies. Period. 
• The term "marketing" means something very different than what most assume, and it touches each and every department within a business. 
• If you're going to tell people how great you are, get great first. You can't advertise your way to success with shoddy products, lousy services, unprofessional websites, and the like. 
• Marketing has far more to do with science than art.
• When it comes to marketing the devil is not in the details... it is the details.  
• Perception is reality. And reputation matters now more than ever. If a company's prospects and customers aren't happy with any aspect of their experience with them, they're right... even if they're wrong. And now, they can hop on the Internet and tell all with the click of a mouse. 
• The more they help others get what they want, the more they'll get what they want. They focus their communication on how they can help their prospects and customers, not on how wonderful they are. 
• Success is in the plan. It's no coincidence that 84% of America's companies - businesses of all sizes and in all industries - do not have a marketing plan. 

Strategic Marketing Advisors: The Only Internet Marketing Company You'll Ever Need 

In each of our service areas (business consulting, personal coaching); search engine marketing (Pay-Per-Click, broad based and Local SEO); e-commerce, reputation management, educational venues (seminars, speaking engagements, teleseminars); and books (see “The Procrastinator’s Guide to Marketing”, “Mastering Online Marketing” and Guerrilla Marketing On The Internet") we take our audience by the hand and comfortably guide them through a practical, yet comprehensive, step-by-step system for growing and sustaining a profitable business.

As entrepreneurs, consultants and coaches, and former executives, we have been working professionally with the subject of marketing for nearly three decades… and are ready and willing to share our valuable insights – those hard-earned wisdoms, “real-life” lessoned learned, objective assessments and of course, our subjective judgments.

We hope you’ll take advantage of the resources we’ve provided on this site. You’ll find lots of helpful articles on a wide range of topics, timesaving templates and tools, and fascinating discussions. You can access them by registering on our site.