Strategic Marketing Advisors will relentlessly anticipate, research and communicate first-rate information designed to help our guests and members make positive differences in their lives, communities and businesses. We are, and will remain, committed to delivering this promised customer experience 100% of the time, plus one…
01To establish a collaborative (mutual, shared) relationship with our clients.
This is important because:
02Solve problems so they stay solved and transfer our expertise to our clients. In this way, they become far more competent and learn how to work through similar situations in the future. That’s why we’ve approach every consulting/coaching project as a learning experience – for ourselves and our clients.
03Goal: To identify all the factors – technical, business, marketing and personal – which may be affecting our clients’ ability to reach their objectives. In almost every case, our clients’ stated goals cannot be achieved by focusing solely on one tactical issue. Rather, projects have two elements – the problem itself and peoples' reaction to it. Both must be addresses.
The essence of a successful client/consultant relationship is the value each receives from the other. For example, we receive value from our clients in the form of compensation, lessons learned, healthy relationships, etc. and our clients receive advice, deliverables, solutions, and the like.
We believe there are two key concepts involved. They are:
01A decision to say no or postpone a project that in our judgment has less than a 50/50 chance of succeeding.
02Questions, questions, questions… In accordance with our belief that excellent marketing involves every part of your business, we will ask direct questions about you and your company. These will be in the form of questionnaires and interviews. Additionally, we will ask you to provide us with any / all written documents, samples, reports, etc. that will better enable us to help you.
This is the hardest part of the entire project for many of our clients. Why? Because it doesn’t seem like anything is getting “done”! However, this is this single most critical component of the process and one we never skip.
03Plain-speaking, honest, and candid advice and counseling. Although we’d like to, we do not always say what our clients want to hear. We firmly believe that it’s our responsibility to offer the very best professional advice in order to increase your odds of success. Does this mean you have to accept and act on our advice? Of course not… that decision is entirely yours.
04As they say, “time is money,” and in the client/consultant relationship it is even truer.
Therefore, we have developed time-saving, thus cost-cutting, tools for our clients’ use, such as the following:
05Maximum of 24-hour response to your emails, phone calls, questions, etc.
06On-time delivery of materials, reports, feedback, etc.
07Frequent and scheduled project updates, status reports and feedback requests.
08We do our best to honestly and accurately provide hourly estimates for our work when requested. However, each quote is based on certain assumptions – some, or all, of which may not occur – resulting in additional hours. In this instance we will notify you before we exceed our hourly estimate, affording you the opportunity to change or postpone the work.
"This Is Every Business Person's Wake-up Call! "
Finally... a solid and practical small business marketing primer that cuts through the “get-rich-quick” hype and delivers the goods on getting and keeping profitable customers. Discover why beginners, as well as marketing professionals, find its step-by-step format, friendly language, and templates and worksheets to be invaluable.
The authors draw upon their extensive marketing experience and impressive credentials to brilliantly combine "real life" anecdotes with time-tested strategies and tactics. This one will be around for a long time.
View the Table of Contents, read excerpts and reserve your copy here.