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David A. Scarborough
Mary Eule Scarborough
"This Is Every Business Person's Wake-up Call! "
Finally... a solid and practical small business marketing primer that cuts through the “get-rich-quick” hype and delivers the goods on getting and keeping profitable customers. Discover why beginners, as well as marketing professionals, find its step-by-step format, friendly language, and templates and worksheets to be invaluable.
The authors draw upon their extensive marketing experience and impressive credentials to brilliantly combine "real life" anecdotes with time-tested strategies and tactics. This one will be around for a long time.
View the Table of Contents, read excerpts and reserve your copy here.