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Client Testimonials

"This is awesome! I've been working around the adword campaigns for a while without success. Amazing what I learned in your seminar. Finally, I got the big picture. Thanks so much."
Fermin Aravena
Testimonials by Great Joomla!

Sales Letter Overview

Simply said, your sales letter is a form of direct response communication – a tool to help you achieve a goal. It is basically a conversation between a person (or company) and its products’ intended end-users. It contains a clear and direct offer and an invitation to take one, or more, desired actions (e.g. phone call; location visit; newsletter sign-up; email address; immediate sale, etc.). Unlike more traditional forms of advertising, like branding, customer “actions” can and should be tracked, measured and analyzed.

Read more: Sales Letter Overview

Dynamic Web Copy: The Key To Getting People To Respond

“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” Leo Burnett

In this blog you’ll learn:


  • How to use direct response communication: to effectively achieve your online e-commerce goals.
  • The most important things to do before writing your own sales copy.
  • How to use essential copywriting elements.
  • Simple, but powerful, language tips ...


... and much more.

Read more: Dynamic Web Copy: The Key To Getting People To Respond

Veteran Aid


SMA Marketing Training Guide

The Procrastinator's Guide To Marketing by Mary Eule Scarborough and David A. Scarborough


"This Is Every Business Person's Wake-up Call! "

Finally... a solid and practical small business marketing primer that cuts through the “get-rich-quick” hype and delivers the goods on getting and keeping profitable customers. Discover why beginners, as well as marketing professionals, find its step-by-step format, friendly language, and templates and worksheets to be invaluable.

The authors draw upon their extensive marketing experience and impressive credentials to brilliantly combine "real life" anecdotes with time-tested strategies and tactics.  This one will be around for a long time.

View the Table of Contents, read excerpts and reserve your copy here.

BONUS! CLICK HERE to read the book's Foreword, written by Keith Ferrazzi, best selling author of "Never Eat Alone;" and Founder and CEO of Ferrazzi Greenlight, Inc.

About Us And Contact Details

Strategic Marketing Advisors is a full service Search Engine Marketing (SEM) and Search Engine Optimization (SEO) company, providing businesses of all sizes with the tools and technology to get and maintain an effective online presence. Address: Strategic Marketing Advisors, 34 Rexwood Lane #106, Sapphire NC 28774. Contact use at: 480-264-3646 or 877-904-1656