“Many of the world’s most admired corporations, from GE to Goldman Sachs, invest in coaching. Annual spending on coaching in the U.S. Is estimated at roughly $1 billion”. - Harvard Business Review
- Have you every wanted to know how to get to the next step?
- Or why the competition is pulling ahead of you even though you work so hard?
- Or you just want to get a second opinion on the strategies and tactics your using in your business.
If so, then you might want to think about hiring a coach or consultant to help grow your business.
The terms “coaching” and “consulting”
are confusing for many because some professionals use them interchangeably and other experts view them as entirely separate processes.
Strategic Marketing Advisors recognizes that each have unique elements and provide coaching and consulting services separately or a “hybrid” of both, based on our clients’ needs.
Company CEO, David A. Scarborough, and President, Mary Eule Scarborough, are Certified Guerrilla Marketing Coaches and have been named by the famed “Father of Guerrilla Marketing,” Jay Conrad Levinson, as two the United States top 25 Guerrilla Marketing coaches – a hard earned honor.
How Are They Defined?
A consultant is an independent contractor who, by virtue of his or her expertise in a specific industry or knowledge area, is hired by a company, organization or person to consider a problem, arrive at a solution and recommend actions for resolving it. Most often they have no direct control over the action but are in a position to influence the outcome.
A coach is an independent contractor who is most often hired to work one-on-one with an individual in a business or organization. Coaches usually focus on helping their clients achieve their “bigger picture goals” by guiding them through a questioning and reasoning process aimed at identifying such things as potential mindset issues, external and internal roadblocks and accountability obstacles that may be standing in their way. They assist their clients in arriving at their own solutions by tapping into their “wisdom within.” Although they offer objective assessments and candid insights, they also act as their clients’ supporters and accountability partners.
Let say your goal was to learn to play a flute well enough – in three months – so you could try out for your city’s orchestra and be offered a spot.
If you hired a consultant to help you, they would tell you what type of flute best you’re your needs; give you lessons on playing the flute; teach you proper technique and if needed, play the darn thing for you at the audition! (Just kidding, but you get the idea).
Alternatively, if you hired a coach they might first discuss your reason for playing the flute in the first place and more importantly, auditioning for the orchestra. Then, they would help you examine if your goal was reasonable and explore anything that might be a roadblock for achieving it. Next, they would assist you in developing a plan – one that included overcoming your roadblocks and maximizing your strengths. Then they’d act as your accountability partner by ensuring (nagging?) that you’re adhering to your practice schedule and might even sit with you in a room while you play.
Which One is Best?
The simple answer is: neither. The type of service you choose should be based on things such as, your timelines, style preference (coaching is usually more “casual” than consulting), business size, and the type of problem(s) you’re experiencing and the level of specific expertise required to arrive at a solution.
Frequently, however, we find that a “hybrid” approach works best. That is, we offer expert advice based on our many years of experience as well as objective data and research and when our clients are “stuck” we provide subjective insights, brainstsorming sessions and gentle nudging.
Both processes are aimed at helping you achieve your goals by developing a well-thought-out plan that connects you to the strategies, tactics, people and processes that will get you there. You’ll learn new methodologies, skills, and innovative approaches and be supplied with the right tools.
In both cases our three main goals are to ensure that:
1. You use your limited resources – time, people, money, systems – to achieve the best possible results
2. The problem that precipitated the project stays “fixed”
3. We’ve transferred some of our expertise to you… so you’re equipped to handle similar situations without us!
Below are some of our coaching and consulting subject areas:
- Strategic and Tactical Marketing
- SWOT Analyses
- Marketing Plan Development
- Publishing and Literary Marketing
- Brand Management
- Internet Marketing
- SEM - SEO
- Pay-Per-Click (PPC) Google AdWords
- Local Search Marketing
- Social Media Marketing (SMM)
- Personal Development
- Guerrilla Marketing Tactics
Types of Coaching and Consulting Services Available
Please Note: Each includes one complimentary introductory 30-minute session
- Telephone Coaching: Hourly, monthly and weekly sessions, 30-60 minutes in length
- On-Site Sessions: Project type will determine timelines
- Group Sessions: In person or by telephone – topic specific, weekly or bi-monthly, with five person minimum
- One-Time: Based on specific situation
- Project: Most appropriate for consulting – work scope, timelines, deliverables, and pricing determined on individual basis
If you’d like to learn more about our coaching and consulting services, Contact Us by email or call our offices at: 843-367-3010. A company representative will contact you within 48 hours to discuss your project and whether it’s a good fit for our company. If not, we will recommend another source for your needs… even one of our competitors.