"The Procrastinator's Guide to Marketing is a good one. What a superb, in-depth general guide. Congratulations. It's the kind of mainstay resource that any small business owner should keep prominently close to hand on their work desk. Well done!"
Do You Know What Others Are Saying About Your Business On The Web - Most website owners who offer products and services in specifically defined smaller local areas (e.g. regions, states, cities), recognize that their bottom lines are severely handicapped by bad reviews (what others say about them on the internet). Read more and download our free Reputation Marketing Report.
What Others Are Saying
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70% Of On-line And Off-Line Shoppers Trust Reviews
It’s a fact that savvy shoppers will look at 6-10 reviews before they make a buying decisions. And, a recent study concluded that 70% of - on and offline shoppers - trust an online review second only to a personal recommendation.
Introducing Local Reputation Marketing
Smart business people understand that a stellar reputation is their most valuable business asset – and one that takes years of hard work to earn. However, they also recognize that it can be destroyed in minutes with one or two public complaints – deserved or not.
Additionally, most understand that stellar reputations are among the most important assets for businesses to achieve and some of the easiest to destroy – especially in today’s freewheeling and often-anonymous Internet world.
And given today’s fast paced social media environment, it’s never been quicker or simpler for Internet users to broadcast their opinions about products, services, and companies to millions of people worldwide. There are simply hundreds of thousands of venues - online directories, blog postings, discussion forums, social media sites, and more - where people can prominently rate, review, and/or comment positively or negatively about whomever they’d like.
What’s more, ever-growing numbers of consumers are checking out – and listening to - online rating before they purchase products and services, patronize restaurants, plan their vacations, choose their healthcare providers, hire consultants, and more.
That’s why it’s increasingly important for companies of all sizes to pro actively market their online reviews and actively monitor what others are saying about them online, and do everything in their power to ensure that what’s being said is accurate, and most importantly, positive.
And while the concept may be simple, the process for doing so is far more complicated.
What Does The Term “Reputation Marketing” Mean?
At its most basic level, “reputation marketing” is a process that companies, people, and organizations use for marketing, monitoring and influencing what others are saying about them.
Since the beginning of time, savvy businesspeople have quietly – and slowly - tracked their word-of-mouth reputations and most have done whatever it takes to mitigate damage caused by unhappy customers.
It’s essentially the same today with one few key differences: disgruntled – or happy - customers don’t just tell their family members and friends what they think; they tell the world, and they can do so in the blink of an eye.
So, if you’re implementing a reputation marketing program for your business, your first step should be to ensure that your prospects and customers say nice things about you and your products and services. This means you’ll need adopt a whatever-it-takes attitude and deliver on your promised experience 100% of the time. As we say in our book, The Procrastinator’s Guide to Marketing, “if you’re going to tell people how great you are, get great first.”
Next, you’ll need a system that monitors what others are saying about your company, and a pro-active strategy for reacting to it. Obviously, your goal would be to “broadcast” your five-star reviews across search engines, social media sites and directories, and address and/or remove unfavorable ones.
Every business is one customer away or one disgruntled employee from a bad review. By daily monitoring of a business’s reviews across the web a business can proactively deal with any review that doesn’t meet their 5 Star criteria. Once discovered it’s important they take a pro active approach to deal with the review and turn it into a positive win –win for everyone.
Remember there are always two sides to a story. If the business does what it says it’s going to do and makes good on their promise then most consumers will take it into consideration and react accordingly. It’s not reacting to the review that hurts business and for most they just don’t know. Again it’s why it’s so important to have a reputation marketing plan in place that develops the systems to monitor their online reputation and develop an in house 5 star reputation culture.
A reputation for a thousand years may depend upon the conduct of a single moment.” Ernest Bramah
A company’s reputation has never been more important than it is today. Anyone doing a search on line can find a business’s reputation with a couple of mouse clicks – and reviews are everywhere online. To learn more please watch the video below: The first video was designed specifically for chiropractors but all of the information applies to just about every small local business. The second video
For these reasons, we now offer services that help businesses just like yours overcome these challenges.
Local Reputation Marketing Services
For these reasons we now offer services that help businesses like yours overcome these challenges by improving their online reputation and brand using local reputation marketing strategies and tactics. Once we establish your baseline presence we will develop a plan unique to your business and your industry; then track, measure, market and manage your businesses reputation online.
To Learn More Please Watch The Video Below
This video was designed specifically for chiropractors but all of the information applies to just about every small local business. It will explain our system for reputation marketing, branding your business, local serch marketing and how we can help you position your business as the local industry leader in your niche.
If You Would Like A Free Audit That Shows You Where Your Business Ranks In Your Local Market Place including a reputation report just Use Our Contact Us Form or call us 877-904-1656 and we will be happy to help you.
*If you like you can do a quick Check to see what others are saying about you and your business just using your telephone number. Go to the home page and look for our Free Reputation Reporting Software. It's a gold banner located on the right side about 1/3 down. Simply put in your telephone number and get your Free Reputation Report.
If You Would Like A Free Analysis That Shows You What Others Are Saying About Your Business Just Enter Your Primary Business Telephone Number Into Our Free Reputation Software Located on the Right Side Of The Page - the banner with the 5 gold stars. Your report will open in a new page.
Here is what you can expect from our reputation marketing services:
Our Fees and Pricing Options
We offer flexible pricing options based on the services provided:
Month-by-Month Option (no long-term contract; billed monthly):
There is an initial setup fee
Then an on-going monthly fee for services
Please Note: Your first bill will include your initial set-up fee and month one's on-going fee for services.
If you're ready to get started, please call 877-904-1656 or email us using our Contact Usform.
Strategic Marketing Advisors is a full service Search Engine Marketing (SEM) and Search Engine Optimization (SEO) company, providing businesses of all sizes with the tools and technology to get and maintain an effective online presence. Address: Strategic Marketing Advisors, 34 Rexwood Lane #106, Sapphire NC 28774. Contact use at: 480-264-3646 or 877-904-1656