Learn What Marketing REALLY Means and How to Make It Work For Your Business or Non-Profit
Strategic Marketing Advisors offers webinars, seminars and teleconferences to businesses, individuals and organizations nationally and internationally.
We apply content contained in our book, The Procrastinator’s Guide to Marketing (Entrepreneur Press, November, 2007), as the foundation for our course material and provide students with a 12-step process for developing their own strategic and tactical marketing plan.
Participants get an in-depth, soup-to-nuts training – tapping into Fortune 500 marketing advice - when and where it’s convenient for them.
But no matter what we say about the benefits of our seminars, our former students say even better. Here are a few examples…
“Marketing can be overwhelming (especially if you haven’t had school on this). This course provides steps to guide you through the tomorrow of your business.”
L. Palmer, N. Charleston, SC
“A wonderful experience. A crash course with a wealth of knowledge! The instructors were relaxed, approachable and skilled. Thank you. I look forward to more!!!”
J. Martinelli, Summerville, SC
“The excitement and enthusiasm of Mary and David was infectious. I thought marketing was boring until I heard them speak.”
S. Turner, Potomac, Maryland
“This is great information for all types and sizes of businesses.”
R. Berry, Summerville, SC
Why Marketing Classes?
The answer to that question isn’t simple and is best related with this true story…
After spending many years working in corporate America, we decided to get off of the Fortune 500 corporate merry-go-round and build a consultancy which helped small and medium-sized businesses and organizations improve their marketing efforts.
After working for several months with one particularly lost customer we became frustrated… no matter how we tried they weren’t “getting it.” Although they were very intelligent people who were trying their best, they still didn’t understand how to improve their marketing efforts on their own. Nothing seemed to be “sinking in” and we were baffled. Their business continued to be plagued with financial crises, systems challenges and people problems… the chaos continued.
Then it dawned on us… they were confused because they were missing “the big picture,” and it was our fault. Instead of proactively transferring our expertise to them, we were telling them what to do without teaching them along the way. No wonder they couldn’t do anything on their own!
Once we took a step back we realized that our own marketing expertise was not a part of our birthright… We had acquired our skills and knowledge after 25+ years of experience; tens of thousands of dollars in advanced education; and countless hours of additional research and instruction.
And while we recognized that our education and time spent “in the trenches” had served us well both personally and professionally, we finally understood that our clients didn’t have 25 years and thousands of dollars to spend to “get there.”
So, we began looking for ways to make this happen… Our goal was to come up with a way to arm our clients with the tools and know-how they needed to solve their marketing problems without us! We weren’t interested in providing the bogus “quick fixes” many had come to expect… rather, we were searching for a solid, trustworthy, practical, affordable and convenient venue to educate our customers.
The result? We invested nine months of our time learning, researching and writing a comprehensive marketing book, The Procrastinator’s Guide to Marketing (Entrepreneur Press, November, 2007). Gratefully, those who have already reviewed the manuscript tell us that it’s been an invaluable resource and they especially appreciate how we’ve presented complex concepts in a profoundly simple manner.
But many wanted more and asked that we consider using the book’s material to create a more interactive learning experience – one that would help them get and keep more profitable customers without emptying their wallets.
That’s why we decided to create an intensive 12-week, Marketing 101 course. Since that time we’ve kept the basics but have modified the course to fit the timelines and needs of our clients.
Here’s Just A Brief Sample Of What You’ll Learn in Our Classes…
- How to apply Fortune 500 marketing to your small business
- Simple solutions to complex marketing problems… Because nobody wants to slog through a textbook to find the answers they need.
- Marketing ideas that you can use quickly. Other business owners have been there already—and can give you the answers you need right now.
- Incredible content and time-saving devices… Now, you can create your own marketing easily—and put the plan into action yourself if you want.
- Step-by-step guides and templates…your businesses’ best friends
The only marketing information you’ll ever need… Period. This course is the real deal — providing you freedom from the glut of “fly-by-night” marketing books and courses out there
In Addition To The Course Content, Your Tuition Also Includes:
1. Access to invaluable resources and tools meant to save you precious time, money and rework.
2. Opportunity to really connect with other like-minded professionals who may just become your business’ greatest assets.
3. Our book: “The Procrastinator’s Guide to Marketing” with 280+ pages of strategies, tactics, tools and templates
4. Official Guerrilla Marketing™ Workbook
5. One 60-minute personal phone consultation
If you’d like to obtain more details about our webinars and seminars Contact Us via email or phone our offices at: 843.469-5555. A company representative will contact you within 48 hours to answer all of your questions.